Education, reimagined for an AI era.

See Context

AI is reshaping education globally. CONNECTED MENA is the challenger brand stepping forward to define what that future looks like for the Middle East and North Africa — positioning the region at the forefront of AI-powered, future-ready learning.

Founded by MENA-based education leaders, including CEO Sara, a Harvard graduate, the organisation fuses global best practice with deep regional insight. We partnered with CONNECTED MENA to define a bold, differentiated strategy — transforming AI and evidence-based research into practical, system-level impact across classrooms, schools and policy.

The creative platform, ‘Energising the Ecosystem’, expresses their role as a catalyst — aligning people, ideas and institutions to accelerate sustainable change at scale. Our work created the Brand Strategy, Brand Identity and Marketing Materials, establishing a confident, human-centred brand built not just to participate in education reform, but to lead it across the region.

Layered green gradients symbolise an interconnected learning ecosystem — a colour of renewal and growth deeply rooted in MENA culture.

An animated wordmark signals the systems they activate.

A six-month Brand Growth Plan designed to drive awareness and action — with social at the heart of discovery.

A new end-to-end website — strategically built to guide audiences from discovery to enquiry.

A precision LinkedIn strategy aimed at markets actively adopting AI in education.

Content crafted to ignite dialogue — engaging educators, policy makers and learners alike.

“Manifesto Studios brought a lot of creativity to the process and shared many thoughtful options for us to explore, which made the collaboration very productive.”