Branding the future 
of Wellbeing.

There are hundreds of healthy cafés, gyms and wellbeing options in London. However, Higher State realised there isn’t anything which integrates them all together. Higher State opens in London this year, providing cutting-edge facilities that work together to help customers reach their ‘Higher State’.

The offer consists of a high-end gym, ice and heat therapy, treatment rooms, immersive audio-visual yoga studio and meditation room, and a plant-based biohacking café. The brief was to design a stand-out brand identity which communicates the unique magic behind their offer. Our work developed the positioning “A sanctuary for you to connect inside and out to reach your Higher State”.

An added challenge was that all work needed to be completed within a ten week creative sprint. Supporting a fast-moving investment round and go-to-market strategy.

Customers reach their ‘Higher State’ by better connecting inside to themselves, and outside to nature. The brand identity celebrates this connection of inside and out.

These centre on the gold ‘halo’ device, visually representing customers higher state. Bespoke illustrations create a new visual language for wellbeing.

“We noticed most gyms are positioned at men, while plant-based cafés and yoga studios are usually positioned at women. We were resolute Higher State would be gender-neutral. Putting tired stereotypes to bed and expanding audience appeal.”


Sustainable packaging for the bio hacking café.

Instagram was a main way customers would discover the brand. We created a wide range of assets and templates to drive awareness.

The website User Experience focuses on what makes Higher State special — the range and interlinking of their services.

The website uses natural sound frequencies which neuroscience has shown to help people relax into more optimum brainwave frequencies. The brand experience should always do everything it can to support the mission.

The brand identity led beautifully into merchandise. Supporting the community building aspect of the strategy.

We’re delighted to have won a prestigious Design Week Award for the Brand Strategy.

“Higher State Founder, Adam, had a creative background so it was great to build a process that allowed more collaboration in the design stages.”

  • Tom Hardy
  • Founder
  • Manifesto Studios

Don’t worry about a brief,
bring us a mission
we can solve together.