The logo symbol draws inspiration from embryo geometry, community coming together, and revealing answers.
Icons were animated to reflect the idea of coming together to reveal the answers.
Photographing real patients with film grain created an ownable style, evoking authenticity and life-defining moments.
Inspired by highlighter markers, the colour palette signals moments where important information comes into focus.
The brand system ensured even the smallest widget on partner websites stood out with confidence and clarity.
Our experience has shown that using verbatim quotes from the target audience can increase engagement by up to 800%.
Website messaging acknowledged real audience challenges.
Building on SEEN’s user experience, the website design adapts and personalises itself as users interact — creating a journey that feels responsive and considered.
Insight-led data visualisations, designed to inform, engage and inspire.
Social designed to tell real stories from the community.
Fertility test packaging designed to be quietly reassuring.
