60 Decibels is the volume of human voice. This brand positioning is leveraged by putting real customers at the centre of all communications.
The website features film vignettes of customer data in different areas of expertise.
“The skill and extent 60 Decibels listen to customers is what makes them special. All our work focuses on this — celebrating the people behind the data”
We always focus on designing what makes an organisation special. For 60 Decibels this includes an interactive map showing they have over 750 highly trained researchers around the world.
Given the quality of insights and data 60 Decibels develop, content marketing is a sensible strategy. The website design ensures this thought leadership is communicated effectively.
A digital design system provides internal teams with the tools needed to iterate and grow at scale. Quickly and consistently.
“We wanted to celebrate people stories and set a new benchmark for communication in the sector, so we created a series of ‘zines’ rather than typical reports.”
Reports which stand out. Big pull quotes, playful typography, bold colours and easy to read graphs, elevate all 60 Decibels reports from the rest of the sector.
Information can always be beautiful.
Social media assets were delivered based on report designs to enhance marketing activity.