![](https://www.manifesto-studios.com/wp-content/uploads/2021/06/01_Vashi_Facia_Crop.jpg 1400w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/01_Vashi_Facia_Crop-300x181.jpg 300w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/01_Vashi_Facia_Crop-1024x619.jpg 1024w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/01_Vashi_Facia_Crop-768x464.jpg 768w)
![](https://www.manifesto-studios.com/wp-content/uploads/2021/06/02_Interior-1.jpg 1200w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/02_Interior-1-300x181.jpg 300w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/02_Interior-1-1024x619.jpg 1024w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/02_Interior-1-768x464.jpg 768w)
The brand had invested in physical stores, but the digital experience wasn’t consistent or as engaging.
We created a first in sector product showcase. Using the Gyro functionality in smartphones. When a customer moves their phone, the ring moves in the same way and sparkles as it would if held in real life.
![](https://www.manifesto-studios.com/wp-content/uploads/2021/06/04_Vashi_UI_Overview.jpg 2560w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/04_Vashi_UI_Overview-300x169.jpg 300w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/04_Vashi_UI_Overview-1024x576.jpg 1024w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/04_Vashi_UI_Overview-768x432.jpg 768w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/04_Vashi_UI_Overview-1536x864.jpg 1536w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/04_Vashi_UI_Overview-2048x1152.jpg 2048w)
The website User Experience was optimised by greatly reducing the number of page templates. Then the User Interface design and messaging were elevated across the whole site.
A brand film was created for the website to communicate the magic of designing and making your own unique piece of jewellery.
“Manifesto Studios are creative, innovative and a pleasure to work with.”
![](https://www.manifesto-studios.com/wp-content/uploads/2021/06/08_Vashi_Responsive.png 1672w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/08_Vashi_Responsive-300x257.png 300w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/08_Vashi_Responsive-1024x878.png 1024w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/08_Vashi_Responsive-768x659.png 768w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/08_Vashi_Responsive-1536x1317.png 1536w)
We designed ‘Mobile First’. Ensuring resources were spent where the statistics showed customers were spending most time.
![](https://www.manifesto-studios.com/wp-content/uploads/2021/06/09_UI_Detail.jpg 1400w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/09_UI_Detail-300x169.jpg 300w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/09_UI_Detail-1024x576.jpg 1024w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/09_UI_Detail-768x432.jpg 768w)
A Digital Design System ensures everything is consistent online. Allowing Vashi’s in-house team of developers to iterate and grow at scale.
![](https://www.manifesto-studios.com/wp-content/uploads/2021/06/10_Vashi_Sketch-1.jpg 1000w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/10_Vashi_Sketch-1-268x300.jpg 268w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/10_Vashi_Sketch-1-914x1024.jpg 914w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/10_Vashi_Sketch-1-768x860.jpg 768w)
Physical stores featured a popular ‘doodle wall’. We carried the idea across to the digital experience…
![](https://www.manifesto-studios.com/wp-content/uploads/2021/06/11_Vashi_Sketch-Necklace.jpg 1400w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/11_Vashi_Sketch-Necklace-300x175.jpg 300w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/11_Vashi_Sketch-Necklace-1024x596.jpg 1024w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/11_Vashi_Sketch-Necklace-768x447.jpg 768w)
…commissioning illustrator Jay Cover to create a playful style to bring products to life.
![](https://www.manifesto-studios.com/wp-content/uploads/2021/06/12_Vashi_Real-Customers.jpg 1400w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/12_Vashi_Real-Customers-300x169.jpg 300w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/12_Vashi_Real-Customers-1024x576.jpg 1024w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/12_Vashi_Real-Customers-768x432.jpg 768w)
A core Brand Value was ‘realness’. We doubled down on this and created campaign imagery from real customers. Shot by leading photographer Sam Robinson.
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The in-store jewellery specialists were photographed and celebrated. The people responsible for helping customers make their own bespoke products.
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The investment deck design was elevated to align the brand and increase impact. We were delighted to hear an investment round was secured shortly after the work was delivered.