Animation forms a central role to showcase the range of high profile brands Awaykin work with.
![](https://www.manifesto-studios.com/wp-content/uploads/2021/06/03_AWAYKIN-scaled.jpg 2560w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/03_AWAYKIN-300x169.jpg 300w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/03_AWAYKIN-1024x577.jpg 1024w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/03_AWAYKIN-768x433.jpg 768w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/03_AWAYKIN-1536x865.jpg 1536w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/03_AWAYKIN-2048x1154.jpg 2048w)
The design system needed to work with the range of content from the different fashion brands. An elegant editorial typeface system and singular colour palette were chosen to do it.
![](https://www.manifesto-studios.com/wp-content/uploads/2021/06/04_AWAYKIN-scaled.jpg 2560w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/04_AWAYKIN-300x180.jpg 300w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/04_AWAYKIN-1024x614.jpg 1024w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/04_AWAYKIN-768x461.jpg 768w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/04_AWAYKIN-1536x922.jpg 1536w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/04_AWAYKIN-2048x1229.jpg 2048w)
This translated very well online, creating stand out and the right premium positioning.
![](https://www.manifesto-studios.com/wp-content/uploads/2021/06/05_AWAYKIN.jpg 2352w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/05_AWAYKIN-300x196.jpg 300w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/05_AWAYKIN-1024x669.jpg 1024w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/05_AWAYKIN-768x502.jpg 768w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/05_AWAYKIN-1536x1003.jpg 1536w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/05_AWAYKIN-2048x1337.jpg 2048w)
Our collaboration clarified their positioning and service offering so it was clear what made them special.
![](https://www.manifesto-studios.com/wp-content/uploads/2021/06/06_AWAYKIN.jpg 1540w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/06_AWAYKIN-300x300.jpg 300w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/06_AWAYKIN-1024x1021.jpg 1024w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/06_AWAYKIN-150x150.jpg 150w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/06_AWAYKIN-768x766.jpg 768w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/06_AWAYKIN-1536x1532.jpg 1536w)
There was lots of personality for the brand to leverage. Including the Founders DJ background, which led to an Awaykin playlist for clients. A great example of how a brand can be authentically engaging.
![](https://www.manifesto-studios.com/wp-content/uploads/2021/06/07_AWAYKIN.jpg 2320w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/07_AWAYKIN-300x205.jpg 300w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/07_AWAYKIN-1024x700.jpg 1024w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/07_AWAYKIN-768x525.jpg 768w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/07_AWAYKIN-1536x1050.jpg 1536w, https://www.manifesto-studios.com/wp-content/uploads/2021/06/07_AWAYKIN-2048x1400.jpg 2048w)
Website interactions were playful and precise, demonstrating their brand values.
The design system was flexible so it could be used for all marketing and social purposes.
Email newsletters to Instagram posts were taken to the next level.