Hello World is a charity who build solar-powered internet kiosks within some of the most marginalised communities in the world. After years living in Africa and working within NGO’s, Hello World’s founder was frustrated by charities not having the impact that was really required.

Equally discouraging was the way local communicates were often depicted as ‘poor victims who cannot help themselves’. The reality is far different and the organisation’s positive outlook focuses on empowering and collaborating with local communities.

The brand needed a strategy and identity to communicate this approach to donors, investors and the development community.