Savse Smoothies Brand Identity & Packaging

How do you create the future look of the wellbeing sector?​


Savse began with the founders mum, Nina, creating delicious, healthy fruit and veg drinks for her family. The same remains true today so our brand idea developed ‘Nina’s story’ as a powerful and authentic positioning for the brand. Nina provides authenticity. A real person, voice of authority and expertise.  The way the brand looks and feels went against the rest of the sector at time of launch and is taken directly from the beginning of this story – Nina in her kitchen – passionately discovering delicious new combinations with loads of homemade personality.

New range of cold-pressed juices.

The core range of products. Each label is hand drawn to add authenticity.

The buyers presentation tells the brand story all in Nina's kitchen.

The brand guidelines show all the identity tools with big personality.

Merchandise helped extend the brand personality and provided a great marketing tool at events.

Business cards complete with juice drips.

Lifestyle shots all from above as if looking down at a kitchen work surface.

Project Overview

“A designer is a planner with an aesthetic sense.”

Bruno Mauari


Creative Director
Tom Hardy
Senior Designer
Joe Baglow
Liam Lewis
Account Manager
Fran Thomlinson
Last Image; Styling
Gina Solanki
Niran Vinod

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