How do you connect with influencers and position a brand?
Effective brand positioning is a delicate balance between visual stand out and connecting with the target audience. Our work with Ray-Ban keeps both these factors in mind to produce an ongoing body of collateral with bags of personality. The result being to further strengthen their music heritage, the premium nature of their offer and build their communinity.
The 2017 Brit Awards invitation united the collaboration between Warner Music and Ray-Bay by showing a live gig reflected in the sunglasses.
Premium gifting boxes were custom made for celebrity influencers which housed two pairs of special edition Ray-Ban sunglasses.
The Brit Awards are a clever positioning for Ray-Ban — connecting to the brands musical heritage.
Event branding for an influencer activation between Ray-Ban and Way Out West festival in Sweden.
We designed a series of illustrations to celebrate festival life in the Ray-Ban look and feel.