How do you create a fashion campaign to create clear space in a crowded market?
Our campaign built on the brand idea we developed to create the campaign hook, ‘The Art of Creation’. This celebrated the floral inspiration behind the collection which allowed a much more feminine presentation of lingerie, establishing clear cut-through from competitors and a better connect with the Myla woman.
Campaign concept and Art Direction.
We collaborated with the artist Ernesto Artillo to create unique and beautiful look and feel to the campaign.
Content strategy and Creative Direction for the digital campaign.
Animated adverts including Harrods digital screens.
Behind the scenes.