How do you elevate a brand to true luxury?
Following investment, the aim was to elevate the brand to true luxury status and create clear space in a saturated market. After analysing the sector our work found competitors all targeted the partner rather than the women wearing the lingerie. We developed a unique positioning which put the Myla women centre stage; all focusing on ‘Unseen Moments’.
Film shorts to build excitement pre launch on social media and newsletters.
Design and production of a premium lookbook, case bound and produced as limited edition and commercial versions.
Shoot concept and Art Direction.