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Myla Lingerie Brand Positioning

How do you elevate a brand to true luxury?​

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Following investment, the aim was to elevate the brand to true luxury status and create clear space in a saturated market. After analysing the sector our work found competitors all targeted the partner rather than the women wearing the lingerie. We developed a unique positioning which put the Myla women centre stage; all focusing on ‘Unseen Moments’.

Film shorts to build excitement pre launch on social media and newsletters.

 

Design and production of a premium lookbook, case bound and produced as limited edition and commercial versions.

Shoot concept and Art Direction.

Project Overview

“Make it simple but significant.”

Don Draper

Credits

Creative Director
Tom Hardy
Strategic Partners
People-Made
Art Director
Ale De Carvalho
Photographer
Emma Tempest
Producer
Carolina Takagi
Stylist
Camilla Pole

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