Red bull

Marketing Guidelines

How do you drive sales and align passions for the world's largest start-up?


Red Bull had a series of sub-brands that needed to be aligned to increase brand value. A stronger connection with fans and higher quality creative content were needed to drive sales of merchandise and ensure the Red Bull personality was universally shared. Our work brought the brand idea ‘A Window into the World of Red Bull’ to life visually. Then we created a digital strategy and guidelines to unify the brand online. We continue to produce integrated online campaigns for all sub-brands. The work resulted increasing global merchandise sales by 15% the following year.

Global marketing guidelines to unify the brand and drive sales.

F1 season launch campaign delivered across all Red Bull's digital platforms.


Cyber Monday integrated marketing campaign.

Mechandise packaging for various Red Bull sub-brands.

Project Overview

“A designer is a planner with an aesthetic sense.”

Bruno Mauari


Creative Director
Tom Hardy
Strategic Partner
Senior Designer
Joe Baglow
Liam Lewis
Account Manager
Fran Tomlinson

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