Jelly 01

Jelly Illustration Agency Brand Identity

How do you create a brand identity for the illustration agency with the biggest personality?​


Our work created a brand idea around ‘Constantly Evolving’. Just like the name ‘Jelly’, they’re not fixed or rigid. Always on the lookout for new interesting talent and adapting to find the best ways to work with new and existing clients; the brand identity visually represents this flux. The logo uses lines to capture the process of it being drawn and we created a number of different versions. Other elements of the identity build on the idea in the logo to show movement to create a full identity system that works together coherently.

Bright, bold busines cards.

Website redesign to bring the site into line with the rebrand.

Showcase presentation.

Homepage design.

Illustrators overview page.

Business card close-up showing the white on white debossing.

Close-up of the business card fronts.

Art Direction for a series of animated logos Jelly's in house animators brought to life.

Project Overview

“The details are not the details. They are the design.”

Charles Eames


Creative Director
Tom Hardy
Senior Designer
Joe Baglow
Liam Lewis
Account Manager
Fran Tomlinson
Strategic Partner
Make My Words Work
Web Developers
The Kitchen

Related work: