How do you design a lookbook to represent the same qualities as the collection?
Atharna work with artisans from the Middle East and introduce their products to the western world. Sales support forgotten crafts and families so it’s about shopping with social purpose. As an introduction to customers, we developed a seasonal lookbook. This showcased their first collection alongside articles about the makers behind it. The end result was a high quality, hand finished, limited edition booklet that represented the same qualities found in each product.
The booklet showcases the brand's first collection alongside articles, artisans behind the work and editorial thought pieces.
We used GF Smith's high quality ColorPlan 270gsm White Frost for the gate fold cover. The texture suggests the handmade quality of the collection.
The hand-stitched binding represents the hand finishing found in each item in the collection.
We changed paper stock to differentiate the editorial pages, using GF Smith's Heaven 42.
The cover and text pages have contrasting textures, but perfectly match the tone of white.
Embossed black foil logos on the front and back covers, reinforce the premium nature and price point of the collection.
The lookbook features a photographic essay to help the brand storytell.
Minimal but high impact editorial layouts.
Full bleed product shots showcase the collection.
Editorial fashion and product stories were interwoven throughout the booklet.
Hand-stitched binding visible in the middle page spread, reinforcing the lookbooks handmade finish.
Cultural insight aticles help position the brand.
Finishing with clear call to action.