Suya

How do you create a brand identity for a new West African food offer in London?
By building a bridge between both locations and speaking in Pidgin English:






Suya is a Nigerian skewered meat delicacy and the name of the brand eager to bring the unique taste to Londoners. The menu is a premium interpretation on the traditional Nigerian cuisine. It’s quick and easy to cook, healthy and delicious.
The brand needed to connect with Nigerians but also non-Nigerians who knew nothing about the country’s rich culture or food. Africa and Nigeria in particular are portrayed negatively in the media, so an important objective was to help the brand express positive personality and cultural traits.
How do you create a brand identity for a new West African food offer in London?
By building a bridge between both locations and speaking in Pidgin English: