The sustainable fashion growth studio redefining how brands connect.

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Awaykin is a growth studio for sustainable fashion brands, supporting them through a rapidly evolving industry. They needed a clearer way to express their role and the value behind their work.

We repositioned Awaykin as “the sustainable fashion growth studio”, defining what makes them distinctive, and developed a brand identity to communicate this with clarity and confidence. This thinking informed a new website designed to tell their story to fashion brands and buyers.

Lockdown accelerated their ambition to launch their first digital showroom. Our work provided the strategic and visual direction, alongside supporting marketing assets including an e-newsletter and social content.

All work was delivered in a fast four-week sprint, supporting a critical moment of growth.

Animation forms a central role to showcase the range of high profile brands Awaykin work with.

The design system needed to work with the range of content from the different fashion brands. An elegant editorial typeface system and singular colour palette were chosen to do it.

This translated very well online, creating stand out and the right premium positioning.

Our collaboration clarified their positioning and service offering so it was clear what made them special.

There was lots of personality for the brand to leverage. Including the Founders DJ background, which led to an Awaykin playlist for clients. A great example of how a brand can be authentically engaging.