Digital data that’s human to the core.

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60 Decibels is an impact measurement company helping organisations understand the real experiences of the people they serve.

Spun out of Acumen, the company has scaled rapidly — and needed its brand and digital experience to better reflect the depth and distinctiveness of its work.

We elevated the brand identity and created a bespoke website to simplify a complex story and evolving service offer following a successful investment round.

A series of digital and printed reports celebrate what makes 60 Decibels unique — a deep understanding of the people behind the data. By designing these as editorial ‘zines’ rather than traditional reports, we set a new benchmark for how impact is communicated.

60 Decibels is the volume of human voice. This brand positioning is leveraged by putting real customers at the centre of all communications.

The website features film vignettes of customer data in different areas of expertise.

“The skill and extent 60 Decibels listen to customers is what makes them special. All our work focuses on this — celebrating the people behind the data”

Tom Hardy
Creative Director
Manifesto Studios

We always focus on designing what makes an organisation special. For 60 Decibels this includes an interactive map showing they have over 750 highly trained researchers around the world.

Given the quality of insights and data 60 Decibels develop, content marketing is a sensible strategy. The website design ensures this thought leadership is communicated effectively.

A digital design system provides internal teams with the tools needed to iterate and grow at scale. Quickly and consistently.

“We wanted to celebrate people stories and set a new benchmark for communication in the sector, so we created a series of ‘zines’ rather than typical reports.”

Tom Hardy
Creative Director
Manifesto Studios

Reports which stand out. Big pull quotes, playful typography, bold colours and easy to read graphs, elevate all 60 Decibels reports from the rest of the sector.